Ready to increase your online sales? You are in good company because U.S. online retail sales are expected to reach $278.9 billion in 2015 according to Forrester.  We are seeing incredible numbers with our eCommerce clients and are excited about where the industry is going. With the increased use of smartphones and tablets it is important to invest time and effort in customer engagement, here we’ve highlighted tools you should already be using or be on the lookout for to give your online business an advantage and increase your ecommerce sales.

 

TWITTER BUY

Businesses can now cash in on the following they’ve built on Twitter with exclusive offers and merchandise in a one-stop-shop embedded within Twitter’s framework.  With just a few taps and a built-in encryption platform, transactions can be completed quickly and default payment settings are saved for future use.

 

RECEIPTFUL

A powerful receipt platform that transcends the standard purchase summary into another marketing opportunity for businesses by offering special discounts on future purchases or recommending similar products.  Best of all, Receiptful integrates with your current customer management software and utilities a drag and drop platform to build up your new receipts and has built in analytics to see how your receipts are performing.

 

INSTAGRAM CAROUSEL ADS

Instagram already allows brands to tell their stories through a series of pictures but you had to visit an account to see more images. The new Carousel Ad’s will allow users to stay in their feed, but users can swipe left to see additional images or a link to your website.

 

REMARKETY

Email marketing automation that integrates with your online business and helps maximize revenue potential from existing customers based on their purchase history and browsing content. It’s more cost efficient to retain customers and the probability of a sale is 70%. With Remarkety, there is no guess work or lengthy reports to run, it’s completely automatic, with everything from triggered emails, abandoned carts, to birthdays emails with conversion rates as high as 50%.

 

REJOINER

Do you have traffic coming to your site but leaving before they checkout? If so, check out Rejoiner is an email platform that specifically targets your customers that abandoned their carts during checkout. Rejoiner will send customers an email reminding them of items they left in the cart and help them refill cart with one click for easier checkout processes. With built in analytics you can also review click-through rates and identify more opportunities for conversions.

For a successful eCommerce business, it is important to understand customer behaviors, track their online habits and recent trends to keep your brand solid. The eCommerce tools we have discussed here are just a few and when working with many eCommerce customers it is doing a lot of little things right and testing new things that increase eCommerce sales over time.

Is your eCommerce site equipped to capture and retain customers – even those that never checkout?

If not, chat with us about the results you want to get.