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It’s amateur network broadcasting meets Skype and wrapped together in a big blue social media bow, bringing you one awesome new app. Remember how revolutionary YouTube was for sharing video content? Twitter owned Periscope, is the next level, its live sharing.
Periscope.com explains it best: Periscope lets you share an experience with others. Press a button, and instantly notify your followers that you’re live. For viewers, Periscope gives you a new set of eyes and ears. Travel the world and step into someone else’s shoes. See what they see, hear what they hear, and hopefully feel what they feel. Watching a broadcast isn’t a passive experience like television. On Periscope, viewers influence the broadcaster by sending messages, and expressing their love by tapping the screen to send hearts.
The mobile marketing possibilities are endless. Al Roker, the popular NBC weather man, started a craze when he began Periscoping live, behind the scene videos, of the Today show hosts on the set. He took it a step further when he was live broadcasting the NBC nightly news with Lester Holt. It was amazing to watch it simultaneously on television and Periscope. Now news stations across the country are doing the same.
Let’s take a look at other ways it can be used for mobile marketing.
1. Build Fan Base
Musicians, remember the excitement from uploading new music to YouTube and seeing the comments? Now you can get instant gratification from playing live and broadcasting to millions. Move over American Idol, Periscope is going to change the industry again. Now artists can give a private exclusive performance directly to their fans and see feedback instantly. Artists can create their masterpieces live and explain processes or demonstrate techniques. Makeup artists, hair stylists, dancers, you name it, you can now display your craft live and connect instantly with your fans and gain insight in to what people want to see. Connect with your followers on a personal level and if Scopers like what they’re seeing they can invite their followers to watch the stream too. They can also follow you on Twitter.
2. Promote Brands & Products
Flat 2D pictures are a thing of the past, and now you can take marketing into your own hands with Periscope. Marketing experts are all abuzz about this app. Users can stream exclusive live releases of new products or special behind the scenes footage. Check out Mashables coverage of James Rodriguez signing with Adidas, or DKNYs closet walkthrough HERE. Car retailers can give a test-drive experience in real time and answer questions as they come or make adjustments as users suggest. Hotels can provide live tours of their resort for upcoming deals and gain insight into what guests want to see.
Cnet is using it to show live product reviews. It’s genius!!
3. Blog Live
What’s better than a story or someone sharing their experience, a story with pictures. One step better, telling a story live and having your readers interact live. Now your readers can get one step closer with you as a writer. Share what your creative space looks like, or what new material your working on. Introduce the subjects of your inspiration, whether it’s your kids, garden, coupon stash. You can also let your fans guide your actions; ask them what you should do next. If a picture is worth a thousand words, what’s a live video worth? Priceless. Mashable does it slick. They have their bloggers write a blog and then go on Periscope to continue the conversation with viewers.
There are several platforms for presentations already, but most are limited to desktop use and lack social media promotion. Periscope allows users to give address Scopers live and answer questions as they come in. It’s a fluent mix of broadcasting with the feedback of tweets, and designed for a mobile platform. President Obama could give a live address right on your phone, and you could comment right back. Teachers can give presentation and reiterate content stemming from questions. You gain authority when users see you’re comfortable speaking about the content you’re presenting and you can answer their questions. Scopers no longer have to miss work, drive across town, and sit in traffic to attend presentations across town, they watch it live on Periscope wherever they are.
I actually watched the creative team at the Ellen DeGeneres show have their daily strategy session for the show.
5. Be Everywhere In The World All At The Same Time
Last night I strolled the streets of Hong Kong at dusk, rocked out to Neil Diamond live in Toronto, got an exclusive private screening of Pablo Picasso’s art exhibit at the Met in NY, and scanned the sky for tornadoes in Joplin, MO. Periscope is unlike any other content because it’s live and unfiltered. You can ask the streamer to change his view or look up, look down, or warn them of the photo bombers in the background. Â Imagine being at the unveiling of a the new iPhone, or on the Red Carpet and seeing the stars unscripted. With Periscope, you can see anywhere in the world, live and unscripted. I just watched a live Ballet directly from Paris. Think how you could market yourself across the globe. Imagine this, imagine a live Pay Per View event costing hundreds of dollars, someone who paid, streams the event right from their television for the world to watch for free. Trust me when I tell you, this will happen.
If you’re not using this app yet, Why not? Social media experts can’t get enough of the latest trend to take hold of social networking. Download the app HERE and make sure to follow me on Twitter for tips and news in marketing and social media.
Android users your app is coming soon!
If you need help, you can schedule an SEO strategy session with me and I will go over this and much more.
As always, I like to give my readers tips on tools I use for SEO. One tool is the SEO Book tool. Get this tool, it rocks!!